Landlords and tenant alike can benefit from flexible structures, with the former maximizing their occupancy rates and returns, and the latter given greater room for innovation and growth.
Experiential retailing continues to push retailers to create a unique experience for its consumers.
There is also no longer a dichotomy between online and offline retail, since the two are increasingly converging to maximize customer experiences. This trend has gained traction worldwide but has yet to fully unfold in the GCC.
Many small online-only retail brands are seeking greater access to consumers and in the US a new concession-based model provides small flexible physical spaces for online-only brands.
The region may not be ready for “Just Walk Out” technology, but it is beginning to see an uptake in RFID tags and in a post COVID-19 world, where social distancing may become the norm, we expect to see further adoption of this technology.